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Who
Uses Mystery Shopping?
- Banks
- Food
outlets
- Manufacturers
- Call
Centres
- Clubs
- Government
agencies
- Hospitals
- Car
dealers
- Franchise
operations
- Promotions
agencies
- Hotels
- Restaurants
- Movies
- Theatres
- Recreation
parks
- Transportation
systems
- Fitness/health
centres
- Property
management firms
- Freight/courier
services
- And
many more
How we pick a Mystery shopper
V&S
Research mystery shoppers around Australia. We tailor our
programs personally to ensure quality, consistency and effectiveness
of program results.
We interview
all shoppers to build a rapport and establish personal relationship
to provide the correct quoter for our scenarios.
Mystery
shoppers are picked and briefed personally by phone or in
a group for each assignment and because we only use web access
all assignments are scheduled, completed and edited via our
wed-based report on time.
Who can be a Mystery Shopper?
Any participant
who like to shop and have the ability to meet assignment requirements.
We do
all the work to obtain and train an anonymous participant
to suit a certain role on a set day and perhaps a time also
needs to be located. The Mystery shopper familiarise themselves
with the questionnaire, Attending the sit completes the questionnaire
on-line,
e-mailing it back with in a given time frame.
Rules Shoppers must know.
We count
on shopper's assignments and as a result of that we look for
a number of details.
- Spend
time reading the brief and questions.
- Answer
them with lots of vital comments. Writing a lot of comments
when need be helps the client to understand where and what
their staff are doing and if they know their product in
some instance.
- Be
as observant as possible in what you see and hear be objective
and writ complements when seeing fit. Don't be subjective.
Remember this is about the client and his service not your
personal opinion.
- Under
no circumstances should information be given to a third
party and the person allocated for the job should not ask
any other party to do it on their behalf.
- All
payments will be debated in a bank account at the end of
each month. And all receipts must be sent to be paid
- Payments
are according to the type of assignments you have been allocated
as we deal with the more exclusive clients eg Test-driving
a Mercedes Bens.
Case Study
A client
was quite pushed for time, as he needs results because a mystery
shopper from another agency was not briefed and the report
needs to be written up on time. He came to us the assignment
was preformed in an orderly manner.
What he
wrote:
"Customer was extremely happy as your service in finding
the participants and briefing them correctly prompted awareness
in the business and consistent delivery and the reports trucked
the trends in the business"
My client
wrote his report on the requested deadline and through that
repeated business was assigned.
Back in early January 2003 a major client called me up with
the idea of a possible market research.
Some questions
where asked by the client and a quote was needed for a project
that they were launching soon. So they need results.
This is
what was written:
"A quick note to say how happy I am with the service
you provided. When I came to you at first I need the quickly
get a shoppers program of the ground and you did that in record
time.
Not
only did you meet the deadline but also you added valuable
insights into the project.
The
store was so happy with our objective point that they in turn
done more mystery shoppers programs and even recommend other
clients".
So by the things we are sure of and how we take pride in what
we do that can only mean results for you and for us.
Contact
us today for further information or an OBLIGATION
FREE quotation for market research services.
Private individual
looking to participate as a market
research respondent,
please send us an email on viviane@vsresearch.com.au
with your basic details (name, contact, gender, location, etc.).
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