We also provide other research services.

These include:

• Mystery Shopper
• Advertising Testing
• Street Intercept or Shopping Centre Intercept
• Telephone Surveys

Mystery Shopper Programs

Mystery shopping is a method used by businesses to correct customer service selling skills and evaluate product knowledge.

It can also effectively benchmark business development amongst competitors.

At V. & .S Research our aim is understanding your business:

• This means working with you to create evaluation strategies
• Tailoring a brief.
• Recruiting and training the mystery shoppers.
• Completion of evaluation by shoppers in an agreed time frame
• Validating, posting, faxing or e-mailing questionnaires.

Also depending on your company's needs we can provide a summary outlining the strength and weaknesses we find and recommend staff training programs to you in collaboration with a professional marketing psychologist.

We do all the work to obtain and train participants to suit a certain role, collecting information such as employees' behaviour, prices, taste, cleanliness, service and so on.

The criteria is set out that the client is fully aware of the scenario and questionnaires are filled out by the participants visiting each site. A final report plus the questionnaires are given to the client.

Mystery shopping is a useful tool that can help business owners quickly determines if sales and services are conducted and maintained in the correct manner.

Utilising mystery audits not only achieves and improves customer service but build positive and memorable word of month along with high retune.

More information on mystery shopping programs.

Advertising Testing

We recruit and screen respondents for a certain criteria. Rescreening is done on arrival and prospective ads are shown plus a self- completion questionnaire is completed and an analysis is formulated.

This determines the creative aspects and the brand strategy of the advertisement.

Street Intercept & Shopping Intercept

Shoppers are intercepted in public areas or shopping centres and interviewed via survey method. These intercepts are closely supervised so the information is correct and accurate.

This is great for targeting large amounts of participants in a short time span and is quite cost effective.

Telephone Surveys

Telephone surveys are conducted by experienced and confident interviewers who bring us correct and reliable data. This is also supervised to ensure all parts of the research are filled out, and endless effect is not wasted, then turned to word via data processing and analysed.